Oracle did it again. Lately it has gone into an acquisition frenzy and its latest score is Demantra (remember, not dementia). Demantra provides Demand-Driven Planning solutions that enable marketing, sales, and supply chain departments to create and execute to a one–number plan. The Demantra Spectrum Suite includes solutions for Trade Promotion Management & Optimization, Real-Time Sales & Operations Planning, Demand Management, and Retail Planning & Store Replenishment. These solutions manage the rapid creation, planning, and fulfillment of demand from promotion management to inventory replenishment, resulting in improved demand visibility, more profitable promotions, optimized service levels, increased customer responsiveness, lower operational costs, and increased sales and profits.
The acquisition is expected to not only help Oracle expand its supply-chain applications business, but also to help it focus more intently on particular industries, in this case the retail and grocery industry. Demantra recently landed customer C&S Wholesale Grocers, the second largest wholesale grocer in the U.S. It also counts as customers McCain Foods, Korbel and Welch's.
This acquisition dovetails nicely with its purchase of Retek last year in Mar 2005, which Oracle fought hard with SAP for. Together, Retek and Oracle will accelerate and deliver innovative solutions that streamline and integrate all aspects of retail businesses. The combined offering will provide a comprehensive, complete solution that includes back-office functionality for finance and human resources and extends throughout planning, merchandising, the supply chain, and multiple retail channels.
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