In order to reduce its supply chain costs and achieve full supply chain visibility, thereby giving it an edge over its competitors, Motorola is pioneering the concept akin to the airport control tower, it is called a supply chain control tower. Just like an airport control tower, Motorola's control tower will enable it to marshall its resources to enable efficient order landings and delivery take-offs. If Motorola manages to execute this well, its command and control ability over its entire value chain is going to power its rise once again as an electronic giant.
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